In Kolkata, two entrepreneurs — claiming to be from a “clan of Earth lovers” — Priyanka Mandal and Broteen Biswas are tackling the climate change issue creatively by making sustainable backpacks, wallets, and pouches from water-resistant cotton canvas through their eco-friendly startup Clan Earth.
The only plastic involved is in the packaging that their raw materials are delivered in and the entrepreneurs make sure to recycle them.
Priyanka says the duo are not in business only for money and wanted to incorporate elements that will continue to excite them five years down the line. This led them to explore more areas to become sustainable and decided to plant five trees against the sale of every product.
“Tree planting is not only a need of the hour as a solution to climate change but also to protect the wildlife,” she adds.
However, as planting scores of trees and ensuring they survive was difficult in a city like Kolkata, Clan Earth partnered with Eden Reforestation Projects, one of the oldest non-profit organisations focussed on rebuilding deforested areas across the world.
At the end of every quarter, Clan Earth dedicates a part of their revenue to plant trees based on their sales record. Eden Reforestation works with local people in about 67 countries, thus ensuring the plantation work is not invasive to the local environment.
With the sale of over 300 bags, the