L’Oréal’s Tech Incubator showcases sustainability and personalization at CES – Glossy

L’Oréal’s Tech Incubator showcases sustainability and personalization at CES – Glossy

On Monday during the annual CES showcase, L’Oréal USA further committed itself to sustainability through the debut of a water-saving sink for salons.

Launched through the L’Oréal Technology Incubator, the sink, called “Water Saver,” works by minimizing water droplets while simultaneously increasing their velocity. The water essentially maintains the same water pressure while ejecting less of it. L’Oréal said it will reduce a salon’s water usage by 80%. It was developed in partnership with Swiss environmental company Gjosa.

Guive Balooch, L’Oréal Technology Incubator head, said the goal is to roll the sink out to 10,000 salons by 2022, which after a year, will equate to reduced salon water consumption by 1 billion gallons. It has already begun to debut; it’s currently in three New York City-based salons.

“It’s a very strategic moment for us to launch sustainability [focused] beauty tech,” said Balooch. “The salons are the first place where we should start with this [water saving technology]. In the salon, you can have 3-5 back bar sinks, on average, and they’re using so much water every day.”

Water Saver can also infuse into the water up to three hair products from the L’Oréal Professional and Kerastase brands, eliminating the extra need for shampooing and conditioning a client’s hair. An accompanying connected app informs salon owners how much water they have used and saved, and how much money they have saved. According to multiple industry sources, utility bills for salons can run anywhere from $640 to $4,000 per month, depending on
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