Michael Stausholm, founder of Sprout World, discusses what companies and consumers should be doing to contribute to a more responsible and sustainable society
Most of us have now realised that our habit of overconsumption is literally costing the earth. It is harming the planet and creating serious environmental problems for the next generation.
However, the solution isn’t to focus on less consumption, it should be on conscious consumption. Conscious consumption doesn’t mean we have to stop buying and consuming, it’s about consuming and buying more mindfully, being conscious of our choices and choosing to buy from companies who consider the ethical, sustainable and environmental impacts in their manufacturing practices, supply chain and business model.
But how do we go about practising conscious consumption, both for businesses and consumers – after all, it is both of our responsibilities to ensure we emerge from this post-pandemic world in a better place for the planet.
Companies must make convenience a priority for consumers
It might not come as huge surprise but convenience beats sustainability every time. According to research from Getty Images, which surveyed 10,000 people globally, 81% people saw themselves as eco-friendly but only 50% said they only buy products from brands that try to be eco-friendly. The research also