Brightly raises $1M for eco-friendly e-commerce and content platform, following the Goop playbook – GeekWire

Brightly raises $1M for eco-friendly e-commerce and content platform, following the Goop playbook – GeekWire


Liza Moiseeva (left) and Laura Alexander Wittig, co-founders of Brightly. (Brightly Photo)

Laura Alexander Wittig and Liza Moiseeva have turned a simple podcast about sustainable living into a full blown platform for content, community, and online shopping.

The entrepreneurs are co-founders of Brightly, a Seattle startup that just reeled in $1 million to fuel its momentum.

They launched their Good Together podcast in 2019, partly as a way to see if their branding and voice around eco-conscious product recommendations and general life tips would resonate with “conscious customers” — and it did, quickly rising up the podcast charts.

The podcast also caught the attention of Snapchat, which accepted Wittig and Moiseeva into its Yellow Accelerator program this past February.

Brightly then took shape, building off the podcast and creating more content geared toward sustainable living. The company figured out a way to earn revenue by partnering with brands and featuring their products. Brightly also participated in the Seattle-based Female Founders Alliance accelerator, which opened up conversations with investors.

Its community grew rapidly last year, with millions of new followers across TikTok and Instagram channels. The company now reaches more than 250,000 women daily and has an ambassador program of more than 10,000 members who share ideas and recommendations on Brightly’s apps.

Now the startup is ready to step on the gas, with plans to grow its
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