Amazon is temporarily changing the design on its packages in order to persuade customers to reuse them before tossing them out.
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Until Oct. 31, the shopping behemoth will be sending out eco-friendly boxes that feature a white pumpkin on the side.
Customers draw or “carve” a face on the pumpkin using a black marker will be able to see their design come to life after scanning a QR code with a mobile phone or tablet.
However, customers will need to download the company’s Augmented Reality app, available in the app store, in order to do so.
“The new experience is a low-cost way for customers to celebrate and a fun way to reuse boxes before dropping them in the recycling bin,” an Amazon spokesperson told FOX Business.
The latest initiative comes as the company increases its focus on sustainability.